About Me

Hi, I’m Lorretta

Lorretta Alley is the founder and CEO of LA Organized that was launched back in 2014 with 247 booked Events of which 132 Weddings. With her extensive training in Events Management & Customer Services she has now combined her knowledge and passion for the industry with The Desk Concierge since May 2018 as their SA Branch Manager.

If I think back I was always the girl that went on a play date and ended up re-organizing her friend’s room. Little did I know that my little-girl efforts were actually the tasks of a professional organizer. Thirty-six  years later, now married and a mother of 2 (Hope 8yrs & Liam 4yrs) and powered by six to eight cups of coffee a day (I should so become the ambassador for Nespresso).

I took the one thing that drives my husband up the walls (my OCD) and made it my business. I am now helping others bring order and joy back into their lives by organizing entire homes, businesses and events saving them time, money and energy.

After many years of working in Accounts, Digital Printing and the Hotel Industry, I finally found a job that I can be myself and feel completely rewarded in.

I see myself as a strong businesswoman wearing many different hats.


From meeting the client, getting to know what their needs are to putting it all down on paper over the months running up to the event with setup and execution on the day ticks all the boxes for me.


I think we sometimes forget that we were all little girls at one point of our lives and the fairy tale weddings we so longed for. To see all of this replay in my Brides eyes on the day of their wedding makes it all worth the long hours and work put into perfecting the art of Coordination.


Now this is my happy place. I get to stimulate my OCD part of my brain with attention to detail. From training the daily service staff / paying the monthly accounts / setting up detailed inventory of the property / stocking the kitchen to getting the house ready for a client’s arrival.

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